Surely you already know, but Harley-Davidson is reversed in a deep revolution as a brand. The Milwaukee firm has established a medium-term plan called “More Roads for Harley-Davidson” whose roadmap establishes a series of new models with trail and streetfighter bikes for the first time in its history, in addition to promising a full range of electric motorcycles.
At the moment the Harley-Davidson LiveWire has already been seen in its final production variant, but it is not enough for the brand. They have ensured that after the LiveWire will come more models to scale and more urban cut. To achieve this, Harley-Davidson is recruiting staff and will open a technology center in Silicon Valley.
An exclusive center for the development of electric motorcycles
Traditionally we have had HD as a traditional and immobile brand, focused on their custom bikes and little interested in introducing great advances because their customers have never demanded it. With a current portfolio of customers in free fall, Harley-Davidson needs to attract the attention of new buyers and this can only be achieved with the entry into new segments and a huge dose of technology.
The best way to show the world that a brand becomes avant-garde is as they have been proposed in Harley-Davidson. With the commercialization of the LiveWire confirmed in 2019, the American brand will be the first great motorcycle brand that dares to sell a life- size electric motorcycle. No experiments with a scooter or anything like that. In fact, the LiveWire is a Harley-Davidson that looks to the future but with a design 100% HD.
To consolidate its electrical future, Harley-Davidson needs to exercise its development muscles. First he did this by associating with Alta Motors and now creating a technological R & D center in Silicon Valley (California, United States).
Matt Levatich (president and CEO of HD): “These new R & D facilities in the heart of Silicon Valley will help us fulfill our plans and demonstrate our commitment to bring electric propulsion to motorcycling.”
The horizon for the arrival of the rest of the Harley-Davidson electric range (called “twist and go”, without clutch) at the back of the LiveWire is 2022, so in less than four years we will have to see the fruits of this new the road in which the Milwaukee have ventured. Silicon Valley facilities are expected to be at full capacity before the end of 2018.
In these facilities Harley-Davidson will focus entirely on the design, development and manufacture of electric vehicles, including research into new propulsion technologies (motors and batteries) that ensure “will open the possibility to a wider range of technologies and a broad spectrum of prices and styles of motorcycles”.
Harley-Davidson is already recruiting staff. Initially the brand of motorcycles will directly hire about 25 people; experts in software, mechanics and electrical engineering with experience in electric vehicles. Let’s see if Donald Trump still looks good on HD boycott.
These development plans may be those that confirm the possibility that Harley-Davidson has broken its agreement with Alta Motors, a story we talked about a few days ago and could mean HD’s commitment to the future of electricity in an effort to generate a 100% own infrastructure.