We all know how big a deal social media is in our lives now. From consuming news to catching up with friends and checking out new products, it is something that most of us use every day. The big players in the sector are simply huge now in terms of their scope and influence. Instagram, for example, now has over 1 billion global users who log on regularly to post pictures and share videos.
When you also add in that there are almost 3 billion social media users in total on the planet, you can see just how important it is to modern life. You may be surprised to know, however, that social media has also had a big impact on how we communicate and receive information.
How has social media affected the way information is received?
There have been a number of ways that social media has impacted how information is sent and received. Here are a few of the most common.
Used by colleges to distribute key information
When you were heading off to college in the past, you probably would have either had to pick up a hard-copy prospectus, get the relevant forms sent out in the post, or trawl through the college website to access what you needed. Social media has changed all this greatly and made it much easier and faster to find the relevant information you need. Famous names including Bryant and Stratton College now use platforms such as Instagram to pass on information to students – the Bryant and Stratton College Instagram account is a perfect case in point.
Used by businesses to send out offers or promotions
Another way that social media has changed how we receive information is that businesses now engage us all. Many modern companies will simply post their latest news or information on social media accounts, rather than sending out hard-copy mailshots or even email messages. By doing this, they give instant notification to interested people of special offers or promotions they are running. This is not only better for the consumer as they are only taking on information they want but also cheaper for businesses.
Big impact on how we consume news
One area that social media has really disrupted in recent times is news. Traditional ways of receiving the latest information on what is happening in the world, such as TV shows, have been impacted by social media. Many people now turn to their social media channels to receive the most up-to-date news as they believe it to be not only quicker but also more real and unbiased.
Social media will continue to change the world
Even from just the three examples above, it is easy to see what a big impact social media has had on how information is received by us all. Rather than traditional print or TV channels, many of us now simply log onto our social media accounts to find out what we need to know. As technology continues to push forward, so too will social media.