One of the easiest ways to measure the success of your website is to measure the engagement. Many businesses spend thousands on a new website and marketing, and over time this leads to thousands of visitors – but if none of the visitors are engaging with the website, then the website is still fairly pointless.
If you want to improve engagement on your website, don’t worry. Here are five tips to help.
Create Engaging Content
You need to create content that your users will react to, instead of just reading the content and moving on. You can do this by creating useful content, emotional content or controversial content, as these will all help to encourage users to comment and react to the post.
For tips on content writing or to get a company to show you how it works you could contact a Belfast SEO business found at sites like https://www.rycomarketing.co.uk/seo-belfast-agency.
They will guide through the right kind of SEO for you.
Use Internal Links
According to Moz, internal links will establish a site architecture that makes it much easier for users to move around your website. This means that they are more likely to visit 10 or 20 pages rather than just one!
Interact with Users
A great website will interact with its users to increase engagement. This boosts engagement, as users are more likely to respond to a website if they think it will respond back. You can do this by responding to user comments on your blog posts and your social media accounts.
Design a Website with the Audience in Mind
Some businesses choose a theme, such as minimalist or traditional, when designing a website, but in reality you should be prioritizing the user experience. Your website should be designed to be easy to use and navigate, as users are more likely to stay on your website if they have no problem using it.
Ask for Email Addresses
Many companies avoid asking for email addresses, as they don’t want to annoy their customers, but in reality the people who are surfing your website are likely to be interested in your product. For this reason, you should have a button on every page of your website that allows users to sign up for your newsletter. Just make sure that the button is small and subtle so that users don’t feel like you are being pushy or overly advertorial.
