When it comes to business, one of the most important factors for any brand is to have great customer engagement.
An article in Clara Bridge defines customer engagement as the emotional connection between the customer and the brand. With good customer engagement, you can expect higher sales, increased loyalty and better promotion. After all, your existing customers are one of your key advertising tools.
Studies show that consumers are likely to take up recommendations and referrals from friends and family, so if you build good customer engagement with one consumer, it could benefit you tenfold.
Here are some of the best ways to improve your customer engagement.
The personal touch
Developing emotional connections is something that requires a personal touch. Your customers want to see people, not a faceless corporation. If you want to give your customers a personal service, there are a few simple and inexpensive things you can do. Use team photos and bios on your website, and employ a brand ambassador to be the face of your company. Ensure that your brand has a relatable back story that conveys your objectives and ethics and that the tone in which you communicate is friendly and warm.
As mentioned, your customers are a great asset in free advertising. Reward them for their loyalty (and spread the word about your business at the same time) by offering rewards, prizes and incentives. Consider discounts for referrals or Facebook sharing competitions where each person who shares your business page is entered into a prize draw. A Gloucestershire branding agency (http://www.reallyhelpfulmarketing.co.uk/brand-development/) can explain how small rewards gain big results.
Build a forum
Online forms are a great way to build a community surrounding your brand and easily engage with your customers. It’s a simple and effective way for your marketing team to stay in the loop with customers and offer them information, support and news surrounding the brand.
Include your customers
As humans, we all subconsciously enjoy the feeling of belonging to a team. Treating your customers as if they are part of your team is a sure way to win their support and make them feel valued. If you see your customers promoting their own products or services, give them a share. Repay loyalty with loyalty.